Content marketing can attract more positive attention, interaction, and sustainable conversions. By creating and promoting original content, you are ensuring that your audience is receiving new information that matters to them on a continual basis. This can be blog posts, videos, and newsletters. Also, make sure you are setting marketing objectives that are supported by your budget.
Try using the 80/20 method. 80% engaging content and 20% promotional. Your audience is likely not to engage if they feel sold to constantly from you. Get your buy in with content that resonates with your core customers.
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